JMU on Colbert Report

On Thursday, July 16, 2009, the Colbert Report did a feature called "Cheating Death - Diabetes Dogs, Chocolate Milk & Swearing in Pain." In the segment he talks about different health topics, including using chocolate milk as a sports drink.

Next up, Sports Medicine. A new study at James Madison University backs up what I've always said: When you're exercising, chocolate milk is just as good as sports drinks. This is great news for America's vital thirst quenching industry, which is always looking for new colors to make fluids. Now they can add brown.

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Article on study